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July 2012

Branding and the London 2012 Olympics

11/07/2012 - 12:27

The Institute of Directors has just reminded members that businesses are at risk of being fined for using the Olympic brand. The fines can be up to £20,000.

Going Global?

10/07/2012 - 10:50

If you are seeking wider markets for your products take a look at the global economies. Doug McWilliams, writing for the Chartered Institute of Marketing has taken a look at the world’s top 30 economies in 2020.