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Be Disloyalty Cards

Coffee shops around the world have employed loyalty card schemes for many years, but now in Singapore, a collaborate scheme aims to benefit eight of the city’s best independent cafés with the Be Disloyal disloyalty card for a short period of time.
The Be Disloyal disloyalty card — created by digital creative agency Antics, blogger Cortadito.sg and eight of Singapore’s independent coffee shops — was designed to encourage consumers to discover different coffee venues while bringing businesses together to grow as a vertical. The card is stamped each time they purchase a coffee from one of the other seven cafés and, once the card is full, they return to the original café to receive their free coffee.
Competing with large chain brands can be difficult for small businesses, but teaming up with similar smaller companies can create stronger competition and some great partnerships. A creative, alternative approach!!