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Doom Bar and Sharps Brewery- Living the Brand

CoolBrands have just voted Doom Bar, the great Cornish beer as the coolest ale brand in the UK! An Expert Council of influencers and members of the British public chose Doom Bar.

Approximately 1,250 were shortlisted and two separate groups of voters - the independent and voluntary Expert Council, comprising 39 opinion-formers and a nationally representative group of just under 3,000 British adults scored this shortlist. The opinions of the Expert Council (80%) and the British public (20%) were combined and the best performing brands awarded CoolBrands status.

Out of all of these brands, Doom Bar was top of the ales category, sitting alongside other category winners such as Dom Perignon (Champagne) and Absolut (Vodka). A stunning achievement.

Doom Bar Bitter is named after an infamous sandbank at the mouth of the Camel Estuary in North Cornwall. Where the river Camel meets the Atlantic Ocean on Cornwall’s rugged north coast, a sand bank, centuries old, known as the Doom Bar protects and calms this beautiful estuary. Sailors respect the Doom Bar knowing it to be unforgiving if met with haste or arrogance. – it is the location of many a shipwreck.

Doom Bar has achieved international cult status, is one of the fastest growing beer brands in the UK and the best selling cask beer in the South West of England, and is made by Sharps Brewery, based in Rock.

Sharp's Brewery is a modern brewer of cask-conditioned beer based at Rock in Cornwall. Founded in 1994 it has grown rapidly to become the largest brewer of cask beer in the South West. Doom Bar, already the number one selling cask brand in the South West and Wales and the fastest growing cask brand in Greater London

 Brand Manager, James Nicholls has developed an exciting exhibition stand with a 10m x 10 m bar that combines with a rowing competition, based on traditional Cornish Pilot Gigs, using concept 2 rowers and an interactive video to race the “Doom Bar”.

The objective is for consumers to “Taste”, “Discover” and “Compete” and to remember their holidays in the West Country where they tasted Doom Bar for the first time.

Sharps are great supporters of outdoor sporting activities with their Doom Bar and have a fantastic range of great beer, brewed in probably the UK’s most environmentally friendly brewery.

www.sharpsbrewery.co.uk