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How to use hashtags to benefit your business

If you use a hashtag in a tweet or in a description of a photo you are able to associate the content with a theme so that users can find content based on a subject and interest, rather than by an SEO basis.Make sure you promote your hashtag so people can join in the discussion, but dont go overboard – one or two is fine.Try and be relevant and keep it short- the longer it is the harder it is to read and may take up too much of your message!


It is a good idea to integrate your hashtag into your content so that it becomes part of the message, and if you can include your customers through the hashtags you can broaden your audiences.Be relevant and witty – but dont be indiscrete or rude- this can have unforseen consequences.