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Marketing and Music

John Lewis has earned praise by using emotive music in its adverts. In 2011, the company used an obscure b-side by the Smiths in their “The Long Wait” campaign – “Please, please let me get what I want”.  In 2009 the Christmas ad featured a folk version of Guns n’ Roses track “Sweet Child of Mine” by the Swedish Group, Taken by the trees. In 2010 a YouTube hit followed with “She’s always a woman”

Levi’s used Babylon Zoo’s atmospheric track Spaceman for a TV ad titled “Planet”. Guinness has used Louis Armstrong’s classic “We have all the time in the world”. Diet Coke used Aretha Franklins “I just want to make love to you” for the Diet Coke break ads.

Boots has cleverly used “Here come the girls” by Ernie K Doe as the soundtrack for its beauty ads.

Great creative ads and memorable music can be a record for success – both for the company and the artist!