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Peter Wilson sets new world record

Last month 25 year old Peter Wilson from Dorset, set a new world record to claim double trap gold at the Shotgun World Cup in Arizona. Out of 200 targets he hit 198, two better than the previous mark. Since last August Peter, a farmer's son, has been ranked No 1 in the world and after a productive 2011 and a great start to Olympic year, has emerged as the man to beat in London. He is coached by Sheikh Ahmed Al Maktoum, an Olympic gold medallist in the event in 2004 and a member of the Dubai ruling family. In contrast, Wilson has had to work in a pub to supplement his income. Britain won gold in this event in Sydney 2000 through Richard Faulds, who will be competing alongside Wilson at the Royal Artillery Barracks in Woolwich.

I met Peter at the ISSF Shotgun World Cup in 2010 when Chocolate Dog Marketing Services were retained to provide all the marketing and PR for this amazing competition. I want to wish Peter and all in Team GB all the very best for London 2012 - they are superb ambassadors and highly disciplined sportsmen and women.