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South West Support for the London 2012 Bid brought to life at National Maritime Museum

It seems a long while ago, now but one of my first projects when I set up Chocolate Dog Marketing Services was to help get support for the London 2012 bid. This was way back in 2004, Lord Coe was just appointed Chairman and the South West Regional Development Agency was my client. I worked closely with Sport England South West and my work involved several strands:

  • Research the potential for Pre Games Training Camps when teams could come and stay prior to the Games
  • Develop a stratgey for a lasting legacy , consulting across the seven county region with business, tourism, culture, communities and education as well as sport of course
  • Gather support and show the International Olympic Committee the South West really wanted the UK to host the Games especially the sailing at Weymouth and Portland
  • Work with athletes of all abilities and showcase talent for the Olympics and Paralympics
  • Organise events across the region and host Lord Coe and other members of the London 2012 Team

So much to do, and of course you know the results- we hosted a fantastic Olympic and Paralympic Games. I used 2 20m x 10 m giant flags, displayed at Stonehenge, Cerne Abbas Giant and the Roman Baths at Bath, a giant kite fown from Glastonbury and Portland, Umbrellas, and lots of other smaller flags working with Roy Riley to produce fantastic imagery. I used a giant project to beam the London 2012 Logo off the biomes at Eden on 20th December 2004. Everyone signed up and could write on the flags to demonstrate their support as a roadshow toured the South West . 

I was really pleased to lend all my toolkit to the National Martime Museum at Falmouth which brought their Olympic Exhibition in 2016 - 17 to life and resurrected many happy memories..