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Employee Engagement, your Corporate Culture and marketing challenges

A recent survey by Deloitte UniversityPress identified that 87% of employees surveryed believed that employee engagement is important for their organisation. However only 33% thought that they were good at driving enegagement. The employee-work contract has changed, compelling business leaders to engage employees as sensitive, passionate, creative contributors. This is a shift from improving employee engagement to a focus on employee inclusion to help build an irresistible, trusted organization.

Five elements were seen to drive engagement:

The Impact of Generation Y

A recent article by Gwynne Rogers, senior business director at the Natural Marketing Institute on the Guardian Sustainable Leadership Hub, has identified the impact of those born between 1977- 1998 also know as Generation Y.

Generation Y - Growing Sustainability

A recent article by Gwynne Rogers, senior business director at the Natural Marketing Institute on the Guardian Sustainable Leadership Hub, has identified the impact of those born between 1977- 1998 also know as Generation Y. This demographic has been considered to be "born green" because they grew up in a society where eco-consciousness was becoming a norm, and often to baby boomer parents who founded the environmental movement. This is important for marketing campaigns. 

Marketing in China by guest blogger Fenghua Mo of Market Me in China

" We want to be truly global. We can't be truly global unless we're in China, and this is the start of that journey." UK online clothing retailer ASOS chief executive Nick Robertson said. (source: TheGuardian) China is the world's second largest economy by nominal GDP and by purchasing power parity after the United States.

Marketing and Music

John Lewis has earned praise by using emotive music in its adverts. In 2011, the company used an obscure b-side by the Smiths in their “The Long Wait” campaign – “Please, please let me get what I want”.  In 2009 the Christmas ad featured a folk version of Guns n’ Roses track “Sweet Child of Mine” by the Swedish Group, Taken by the trees. In 2010 a YouTube hit followed with “She’s always a woman”  http://www.youtube.com/watch?v=jYOsWWKHZVw

Women in Sport